Oppositional product names, organizational identities, and product appeal

Keyphrases

• Production Process 100%
• Organizational Identity 100%
• Product Name 100%
• Product Appeal 100%
• Product Analysis 50%
• Product Basis 50%
• Beneficial Effects 50%
• Longitudinal Analysis 50%
• Product Type 50%
• New Markets 50%
• Physical Attributes 50%
• Collective Identity 50%
• Exchange Structure 50%
• Firm Production 50%
• Audience Expectations 50%
• Beer Tourism 50%
• Ideological Discourse 50%
• Core Market 50%
• Incumbent Industries 50%

Social Sciences

• Production Engineering 100%
• Organizational Identity 100%
• Ideologies 50%
• Longitudinal Analysis 50%
• Narrative 50%
• Collective Identity 50%