Online social networks in a post-Soviet state: How Hungarians protect and share on Facebook

Blase Ur, Yang Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution


As Facebook has become global, users from different cultural and socio-political contexts have joined the site. We present a case study investigating how both current and historical political events, as well as the migration from a local social networking site to Facebook, impact Hungarians' privacy attitudes on Facebook. We report the results of 19 semi-structured interviews of Hungarian Facebook users, focused on behaviors, motivations, and attitudes. Our results uncover a stark generation gap in Facebook privacy attitudes, with the youngest generation expressing little concern about personal information or intimate photos, whereas users older than 30 explain that they and their peers rarely share information on Facebook. Members of all age groups agree that political opinions should be kept off Facebook, but the motivating factors differ between generations. We also highlight how users' dissatisfaction with iWiW, the local social network, can be contrasted with the high degree of trust they have in Facebook.

Original languageEnglish (US)
Title of host publicationProceedings of the 2012 iConference
Subtitle of host publicationCulture, Design, Society, iConference 2012
Number of pages9
StatePublished - Mar 6 2012
Externally publishedYes
Event2012 iConference: Culture, Design, Society, iConference 2012 - Toronto, ON, Canada
Duration: Feb 7 2012Feb 10 2012

Publication series

NameACM International Conference Proceeding Series


Other2012 iConference: Culture, Design, Society, iConference 2012
CityToronto, ON


  • cross-cultural
  • facebook
  • hungary
  • privacy
  • social networks

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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