On marketing strategies with options: A technique to measure risk and return

Robert J Hauser; J. S. Eales

doi:10.1002/fut.3990060209

On marketing strategies with options: A technique to measure risk and return

Robert J Hauser, J. S. Eales

Agricultural and Consumer Economics

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	273-288
Number of pages	16
Journal	Journal of Futures Markets
Volume	6
Issue number	2
DOIs	https://doi.org/10.1002/fut.3990060209
State	Published - 1986

ASJC Scopus subject areas

Accounting
Business, Management and Accounting(all)
Finance
Economics and Econometrics

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10.1002/fut.3990060209

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title = "On marketing strategies with options: A technique to measure risk and return",

author = "Hauser, {Robert J} and Eales, {J. S.}",

year = "1986",

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JF - Journal of Futures Markets

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ER -

On marketing strategies with options: A technique to measure risk and return

ASJC Scopus subject areas

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