Older adults' motivated choice for technological innovation: Evidence for benefit-driven selectivity

Anne Sophie Melenhorst, Wendy Rogers, Don G. Bouwhuis

Research output: Contribution to journalArticle

Abstract

This study examined older adults' motivation to adopt technological innovation. Sixty-eight older e-mail users and nonusers discussed the use of e-mail and of traditional communication methods in 18 focus groups. The results show older adults' benefit-driven approach to new communication technology. Regardless of whether their decision about the new technology was positive or negative and irrespective of their e-mail experience, participants focused on benefits rather than costs. For traditional media, both costs and benefits were important. Results contradict the common belief that barriers such as usability problems determine whether older people use new technology and indicate the decisive role of perceived benefits for successful innovation.

Original languageEnglish (US)
Pages (from-to)190-195
Number of pages6
JournalPsychology and aging
Volume21
Issue number1
DOIs
StatePublished - Mar 1 2006
Externally publishedYes

Keywords

  • Aging
  • Cost/benefit
  • Innovation
  • Motivation
  • Technology acceptance

ASJC Scopus subject areas

  • Aging
  • Psychiatry and Mental health
  • Developmental and Educational Psychology
  • Experimental and Cognitive Psychology

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