Nudity of female and male models in primetime TV advertising across seven countries

Keyphrases

• Female Model 100%
• Nudity 100%
• Male Models 100%
• TV Advertising 100%
• Cultural Values 40%
• Advertising Regulation 40%
• United States 20%
• Germany 20%
• China 20%
• Significant Predictors 20%
• South Korea 20%
• Product Type 20%
• Brazil 20%
• Canada 20%
• Thailand 20%
• Thai 20%
• Preclearance 20%
• Regulation Types 20%
• Product Category 20%
• Match-up Hypothesis 20%
• Advertising Strategy 20%
• Congruity Theory 20%
• Global Advertising 20%
• Multiple Countries 20%
• Male nudity 20%
• Masculinity-femininity 20%

Social Sciences

• Legislation 100%
• Cultural Values 100%
• TV 100%
• Chinese 50%
• Germany 50%
• German 50%
• China 50%
• South Korea 50%
• Brazil 50%
• Canada 50%
• Thai 50%
• Advertising Strategy 50%
• Femininity 50%

Psychology

• Femininity 100%