@article{2e0d0494328c42a4904d618508a58297,
title = "Now or never: Noticing occurs early in sustained inattentional blindness",
abstract = "People can show sustained inattentional blindness for unexpected objects visible for seconds or even minutes. Would such objects eventually be noticed given enough time, with the likelihood of noticing accumulating while the unexpected object is visible? Or, is there a narrow window around onset or offset when an object is most likely to be detected, with the chances of noticing dropping outside of that window? Across three experiments (total n's = 283, 756, 488) exploring the temporal dynamics of noticing in sustained inattentional blindness, subjects who noticed the unexpected object did so soon after it onset. Doubling or even tripling the time when the unexpected object was visible barely affected the likelihood of noticing it and had no impact on how accurately subjects reported its features. When people notice an unexpected object in these sustained inattentional blindness tasks, they do so soon after the unexpected object onsets.",
keywords = "Inattentional blindness, Time course of attention, Visual attention",
author = "Katherine Wood and Simons, {Daniel J.}",
note = "Funding Information: Ethics. The need for signed consent was waived by the Institutional Review Board of the University of Illinois at Urbana-Champaign due to the minimal risk nature of the experiment (protocol no. 09441). Subjects were informed prior to participation of the nature of the study, that their data would remain anonymous and no attempt would be made to identify them, and that participation was voluntary and could be terminated at any point. They were also provided with contact information for author K.W. and the UIUC IRB board in the event that they had concerns or complaints. Data accessibility. All data, experimental materials and analysis code is available on this study{\textquoteright}s OSF project page at https://osf.io/gb6v5/ [15]. Authors{\textquoteright} contributions. K.W. and D.J.S. jointly planned and designed the experiments. K.W. coded the experiments and analysis scripts, oversaw data collection, conducted the analysis and drafted the manuscript. Both authors critically edited and revised the manuscript and approved the final version for publication. Competing interests. We declare we have no competing interests. Funding. K.W. is supported by a National Science Foundation Graduate Research Fellowship. Acknowledgements. The authors thank Daniel Fl{\"u}ck for his help with the Farnsworth D-15 code and the reviewers of this manuscript for their helpful comments. Publisher Copyright: {\textcopyright} 2019 The Authors. Published by the Royal Society under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, provided the original author and source are credited.",
year = "2019",
month = nov,
day = "1",
doi = "10.1098/rsos.191333",
language = "English (US)",
volume = "6",
journal = "Royal Society Open Science",
issn = "2054-5703",
publisher = "The Royal Society",
number = "11",
}