Nonfallacious rhetorical strategies: Lyndon Johnson's daisy Ad

Research output: Contribution to journalArticlepeer-review


The traditional concepts of rhetorical strategy and argumentative fallacy cannot be readily reconciled. Doing so requires escaping the following argument: All argumentation involves rhetorical strategies. All rhetorical strategies are violations of logical or dialectical ideals. All violations of logical or dialectical ideals are fallacies. Normative pragmatics provides a perspective in which rhetorical strategies can be seen to have the potential for constructive contributions to argumentation and in which fallacies are not simply violations of ideals. One kind of constructive contribution, framing moves, is illustrated with the case of Lyndon Johnson's 1964 TV campaign commercial known as the Daisy ad.

Original languageEnglish (US)
Pages (from-to)421-442
Number of pages22
Issue number4
StatePublished - Dec 2006


  • Argumentation
  • Dialectic
  • Fallacy
  • Normative pragmatics
  • Rhetoric
  • Strategy

ASJC Scopus subject areas

  • Philosophy
  • Linguistics and Language


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