TY - JOUR
T1 - NK modeling methodology in the strategy literature
T2 - Bounded search on a rugged landscape
AU - Ganco, Martin
AU - Hoetker, Glenn
PY - 2009
Y1 - 2009
N2 - We discuss recent methodological advances in the NK modeling in the Strategy literature and analyze issues related to its current use including different implementation algorithms, relative versus absolute performance, establishing significance of simulation results and long- versus short-term performance measurements. To facilitate cross-pollination of ideas, we point to advances and extensions of the model developed in other fields that could be effectively utilized to answer Strategy-related questions. These include modeling the strength of interaction, varying the importance of decision elements, utilizing alternative functional forms, incorporating endogeneity in N and K parameters and embedding the NK model in a broader dynamic framework.
AB - We discuss recent methodological advances in the NK modeling in the Strategy literature and analyze issues related to its current use including different implementation algorithms, relative versus absolute performance, establishing significance of simulation results and long- versus short-term performance measurements. To facilitate cross-pollination of ideas, we point to advances and extensions of the model developed in other fields that could be effectively utilized to answer Strategy-related questions. These include modeling the strength of interaction, varying the importance of decision elements, utilizing alternative functional forms, incorporating endogeneity in N and K parameters and embedding the NK model in a broader dynamic framework.
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U2 - 10.1108/S1479-8387(2009)0000005010
DO - 10.1108/S1479-8387(2009)0000005010
M3 - Article
AN - SCOPUS:84856805940
SN - 1479-8387
VL - 5
SP - 237
EP - 268
JO - Research Methodology in Strategy and Management
JF - Research Methodology in Strategy and Management
ER -