New product development by eliciting user experience and aspirations

Anne Bruseberg, Deana McDonagh-Philp

Research output: Contribution to journalArticlepeer-review


Industrial design training is embracing the need for designers to elicit user needs in order to support the development of successful new products. This paper highlights the collaboration of an ergonomist and two industrial designers in the development of a range of mainstream domestic consumer products. It documents the experiences gained in applying and adapting focus group techniques to inform the designing process directly, and illustrates how a variety of techniques (e.g. product handling and product personality profiling) can be incorporated to elicit user needs, aspirations and emotions.

Original languageEnglish (US)
Pages (from-to)435-452
Number of pages18
JournalInternational Journal of Human Computer Studies
Issue number4
StatePublished - Oct 2001
Externally publishedYes


  • Design research
  • Focus groups
  • Industrial design
  • User-centred design

ASJC Scopus subject areas

  • Artificial Intelligence
  • Human-Computer Interaction
  • Experimental and Cognitive Psychology


Dive into the research topics of 'New product development by eliciting user experience and aspirations'. Together they form a unique fingerprint.

Cite this