Narrative—A Vehicle to Generate Product Form

The paper focuses on the aesthetic assessment and evaluation of the designed product forms. The emphasis was on whether narrative improved the expressive qualities and the unity of the designed artifacts. The story seems to be the condition that guarantees the unity of the object, and at the same time, gives the product form its structure by connecting and merging lines, colors, shapes, and volumes of the experience into a new form. This merging is what philosopher John Dewey called aesthetic experience. Aesthetic experience has a central focus, in which attention is upon intensity and unity of the object, where unity is a matter of coherence and completeness. The study results confirm that using narratives at the design process’s conceptualization phase structured the perception and organized designers’ own experience to generate the product form.