MultiVis: Content-based social network exploration through multi-way visual analysis

Jimeng Sun, Spiros Papadimitriou, Ching Yung Lin, Nan Cao, Shixia Liu, Weihong Qian

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the explosion of social media, scalability becomes a key challenge. There are two main aspects of the problems that arise: 1) data volume: how to manage and analyze huge datasets to efficiently extract patterns, 2) data understanding: how to facilitate understanding of the patterns by users? To address both aspects of the scalability challenge, we present a hybrid approach that leverages two complementary disciplines, data mining and information visualization. In particular, we propose 1) an analytic data model for content-based networks using tensors; 2) an efficient high-order clustering framework for analyzing the data; 3) a scalable context-sensitive graph visualization to present the clusters. We evaluate the proposed methods using both synthetic and real datasets. In terms of computational efficiency, the proposed methods are an order of magnitude faster compared to the baseline. In terms of effectiveness, we present several case studies of real corporate social networks.

Original languageEnglish (US)
Title of host publicationSociety for Industrial and Applied Mathematics - 9th SIAM International Conference on Data Mining 2009, Proceedings in Applied Mathematics 133
Pages1057-1068
Number of pages12
StatePublished - Dec 31 2009
Externally publishedYes
Event9th SIAM International Conference on Data Mining 2009, SDM 2009 - Sparks, NV, United States
Duration: Apr 30 2009May 2 2009

Publication series

NameSociety for Industrial and Applied Mathematics - 9th SIAM International Conference on Data Mining 2009, Proceedings in Applied Mathematics
Volume2

Other

Other9th SIAM International Conference on Data Mining 2009, SDM 2009
CountryUnited States
CitySparks, NV
Period4/30/095/2/09

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Software
  • Applied Mathematics

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