Multiple Outlets in a Duopoly: A First Entry Paradox

Avijit Ghosh, Bruce Buchanan

Research output: Contribution to journalArticlepeer-review


The strategic advantages of being the first entrant into a market have been discussed extensively. This paper presents examples of markets in which there is no first entry advantage. Rather, the later entrant always has an advantage even when both deploy equal resources. The necessary conditions for the occurrence of this first entry paradox are presented. 1988 The Ohio State University

Original languageEnglish (US)
Pages (from-to)111-121
Number of pages11
JournalGeographical Analysis
Issue number2
StatePublished - Apr 1988
Externally publishedYes

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Earth-Surface Processes


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