Motivations and Constraints of Cruising for the US and Chinese Markets

James F. Petrick; Suiwen Zou; Kam Hung

doi:10.1079/9781780646084.0304

Motivations and Constraints of Cruising for the US and Chinese Markets

James F. Petrick, Suiwen Zou, Kam Hung

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter provides not only an explanation of the underlying motives and constraints of both US and Chinese cruisers, but also relevant information for the cruise industry to make decisions on how to create products/services and marketing materials to better retain current cruisers and to entice non-cruisers to take their first cruise.

Original language	English (US)
Title of host publication	Cruise Ship Tourism
Editors	R Dowling, C Weeden
Publisher	CAB International
Pages	304-316
Edition	2
ISBN (Print)	9781780646084
DOIs	https://doi.org/10.1079/9781780646084.0304
State	Published - Jan 2017
Externally published	Yes

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10.1079/9781780646084.0304

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Motivations and Constraints of Cruising for the US and Chinese Markets

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