Motivations and Constraints of Cruising for the US and Chinese Markets

James F. Petrick, Suiwen Zou, Kam Hung

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter provides not only an explanation of the underlying motives and constraints of both US and Chinese cruisers, but also relevant information for the cruise industry to make decisions on how to create products/services and marketing materials to better retain current cruisers and to entice non-cruisers to take their first cruise.
Original languageEnglish (US)
Title of host publicationCruise Ship Tourism
EditorsR Dowling, C Weeden
PublisherCAB International
ISBN (Print)9781780646084
StatePublished - Jan 2017
Externally publishedYes


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