Motivating crowds using social facilitation and social transparency

Shih Wen Huang, Wai Tat Fu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We reported results from an experiment using an image labeling task, when workers were able to compare their own labels with the labels generated by another worker, they were motivated to generate more labels. In addition, when the workers shared their demographic information with their colleagues, the number of labels generated by them became even higher. This indicates that we can utilize the power of social facilitation and social transparency to motivate workers in crowdsourcing to reduce operation costs and even enhance outcome quality.

Original languageEnglish (US)
Title of host publicationCSCW 2013 - Proceedings of the 2013 ACM Conference on Computer Supported Cooperative Work Companion
Pages149-152
Number of pages4
DOIs
StatePublished - Mar 18 2013
Event2013 2nd ACM Conference on Computer Supported Cooperative Work Companion, CSCW 2013 - San Antonio, TX, United States
Duration: Feb 23 2013Feb 27 2013

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Other

Other2013 2nd ACM Conference on Computer Supported Cooperative Work Companion, CSCW 2013
CountryUnited States
CitySan Antonio, TX
Period2/23/132/27/13

Keywords

  • Crowdsourcing
  • Social facilitation
  • Social transparency

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction

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