Mommy blogs and online communities: Emotions and cognitions of working mothers

Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, Nancy Ridgway

Research output: Chapter in Book/Report/Conference proceedingChapter


I get recognition for my accomplishments: I love it when my son says thank you for his breakfast or thank you when I ?nd his Batman costume but it is also great to get a compliment from a coworker, my boss, or a client. (Career mother’s post to mommy blog) Mommy blogs, or blogs or websites that cater to working mothers, are often seen on social media as a source of important insights into the psychology of the mother who also works outside of the home. As the above post to a mommy blog by a career mother illustrates, there is a duality in the life of a career mother that goes from ?nding a Batman costume for a child to ?nishing a project for a client. This is at times an intense duality, which may be associated with role con?ict and unique challenges for a mother who works outside of the home and then goes home to work the “second shift” of taking care of children, a home, and the important responsibilities therein. There is a dark side to life as a working mother, as seen in the online postings, which will ultimately reveal the sacri?ces, emotions, and cognitions of them.

Original languageEnglish (US)
Title of host publicationThe Dark Side of Social Media
Subtitle of host publicationA Consumer Psychology Perspective
PublisherTaylor and Francis
Number of pages17
ISBN (Electronic)9781351683814
ISBN (Print)9781138052550
StatePublished - Jan 1 2017

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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