Modelos de Precificaçã Hedônica de Imóveis Residenciais na Região Metropolitana de São Paulo: Uma Abordagem sob as Perspectives da Demanda e da Oferta

This paper applies the technique of hedonic pricing models in a sample of 1860 residences being launched in the year of 2004, situated in districts of low, middle and high income in the Metropolitan Region of Sao Paulo. Under the application of the logarithmic specification to the two stage Rosen's equations, the model verifies which attributes influence the most at supply and demand conditions of real estates and compares the relative importance of each one of these attributes whenever there are changes in social classes. For such a task, both intrinsic and extrinsic attributes are analyzed. Thus, it allows the study of strategies of projects designated to each kind of real estate, according to the consumers' preferences.