Mobile vs. PC: the device mode effects on tourism online survey response quality

Suiwen (Sharon) Zou, Karen P.S. Tan, Hongbo Liu, Xiang (Robert) Li, Ye Chen

Research output: Contribution to journalArticlepeer-review

Abstract

Using mobile devices to complete web-based surveys is an inescapable trend. Given the growth of this medium, some researchers are concerned about whether mobile devices are a viable channel for administering self-report online surveys. Taking two online surveys respectively using the US and China samples, this study compared the responses quality between participants responding via mobile devices and via PCs. Results from both the US and China samples revealed that although mobile respondents took longer to complete surveys than PC respondents, response quality did not differ significantly between these groups. Several behaviour patterns among mobile respondents were also identified in both samples. These findings provide practical implications to optimize web-based surveys for mobile users in tourism and hospitality research.
Original languageEnglish (US)
Pages (from-to)1345-1357
Number of pages13
JournalCurrent Issues in Tourism
Volume24
Issue number10
DOIs
StatePublished - 2021

Keywords

  • Mobile device
  • Online survey
  • Response quality
  • Theory of satisficing

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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