Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes

Nicole Davis
, Rosanna K Smith
, Julio Sevilla

Research output: Contribution to journal › Article › peer-review

1 results
- Date(ascending)

Paper: Ads featuring interracial couples produce mixed results for brands
Smith, R. K.
9/16/24
1 Media contribution
Press/Media: Research