Meta-analysis: integrating accumulated knowledge

Dhruv Grewal, Nancy Puccinelli, Kent Bourdon Monroe

Research output: Contribution to journalReview article

Abstract

Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research findings and increasingly is being conducted in various substantive marketing domains. Moderator analysis and structural models using meta-analytic inputs have emerged as a powerful means to advance current knowledge in a research domain, and, importantly, identify fruitful areas for future inquiry. This article reviews the growth of meta-analysis in marketing and identifies several important issues researchers must consider when conducting and reporting a meta-analysis.

Original languageEnglish (US)
Pages (from-to)9-30
Number of pages22
JournalJournal of the Academy of Marketing Science
Volume46
Issue number1
DOIs
StatePublished - Jan 1 2018

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Keywords

  • Integrative review
  • Meta-analysis

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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