Messages that matter: Age differences in affective responses to framed health messages

Joseph A. Mikels, Michael M. Shuster, Sydney T. Thai, Renae Smith-Ray, Christian E. Waugh, Kayla Roth, Alexis Keilly, Elizabeth A.L. Stine-Morrow

Research output: Contribution to journalArticlepeer-review

Abstract

Age differences in responses to framed health messages-which can influence judgments and decisions- are critical to understand yet relatively unexplored. Age-related emotional shifts toward positivity would be expected to differentially impact the affective responses of older and younger adults to framed messages. In this study, we measured the subjective and physiological affective responses of older and younger adults to gain- and loss-framed exercise promotion messages. Relative to older adults, younger adults exhibited greater negative reactivity to loss-framed health messages. These results suggest that health message framing does matter, but it depends on the age of the message recipient.

Original languageEnglish (US)
Pages (from-to)409-414
Number of pages6
JournalPsychology and aging
Volume31
Issue number4
DOIs
StatePublished - Jun 1 2016

Keywords

  • Aging
  • Emotion
  • Message framing
  • Positivity

ASJC Scopus subject areas

  • Social Psychology
  • Aging
  • Geriatrics and Gerontology

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