Memorable Metaphor: How Different Elements of Visual Rhetoric Affect Resource Allocation and Memory for Advertisements

Matthew Peterson, Kevin Wise, Yilin Ren, Zongyuan Wang, Jiachen Yao

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Memorable Metaphor: How Different Elements of Visual Rhetoric Affect Resource Allocation and Memory for Advertisements'. Together they form a unique fingerprint.

Business & Economics