Medical communications and information design

Jorge Frascara, Stan Ruecker

Research output: Contribution to journalArticle

Abstract

An organization of pharmacists requested our services to improve the design of their printed communications to medical doctors, concerning the use of pharmaceutical drugs. Departing from a design process model developed by the Communication Research Institute of Australia, we selected an existing document, interviewed users, defined the objectives of the document, established performance benchmarks, produced a new prototype, and tested it. Results indicated that memory of the contents had improved in accuracy, and that the time required for search-and-find tasks had been substantially cut. The article describes the process followed and outlines future research to be undertaken.

Original languageEnglish (US)
Pages (from-to)44-63
Number of pages20
JournalInformation Design Journal
Volume15
Issue number1
DOIs
StatePublished - Jan 1 2007

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communications
communication research
pharmacist
research facility
pharmaceutical
drug
organization
performance
time

Keywords

  • Medicine
  • Pharmaceuticals
  • Printed communications
  • Typography

ASJC Scopus subject areas

  • Library and Information Sciences

Cite this

Medical communications and information design. / Frascara, Jorge; Ruecker, Stan.

In: Information Design Journal, Vol. 15, No. 1, 01.01.2007, p. 44-63.

Research output: Contribution to journalArticle

Frascara, Jorge ; Ruecker, Stan. / Medical communications and information design. In: Information Design Journal. 2007 ; Vol. 15, No. 1. pp. 44-63.
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