Medical communications and information design

Jorge Frascara, Stan Ruecker

Research output: Contribution to journalArticlepeer-review


An organization of pharmacists requested our services to improve the design of their printed communications to medical doctors, concerning the use of pharmaceutical drugs. Departing from a design process model developed by the Communication Research Institute of Australia, we selected an existing document, interviewed users, defined the objectives of the document, established performance benchmarks, produced a new prototype, and tested it. Results indicated that memory of the contents had improved in accuracy, and that the time required for search-and-find tasks had been substantially cut. The article describes the process followed and outlines future research to be undertaken.

Original languageEnglish (US)
Pages (from-to)44-63
Number of pages20
JournalInformation Design Journal
Issue number1
StatePublished - 2007


  • Medicine
  • Pharmaceuticals
  • Printed communications
  • Typography

ASJC Scopus subject areas

  • Library and Information Sciences

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