Fingerprint
Dive into the research topics of 'Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value
Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, Paul Pavlou
Research output: Contribution to journal › Article › peer-review