Mass media impact on voter response to women candidates: Theoretical development

Chingching Chang, Jacqueline Hitchon

Research output: Contribution to journalArticlepeer-review

Abstract

This paper reviews cross-disciplinary literature concerning political representation by women, of which mass media effects are an essential component. Much of the literature is insightful but atheoretical. Gender schema theory is introduced as a framework within which to interpret and extend past findings.

Original languageEnglish (US)
Pages (from-to)29-52
Number of pages24
JournalCommunication Theory
Volume7
Issue number1
DOIs
StatePublished - Feb 1997
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language

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