Marketing to subsistence consumers: Lessons from practice

Kelly L. Weidner, José Antonio Rosa, Madhu Viswanathan

Business Administration

Research output: Contribution to journal › Article › peer-review

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2010

Subsistence Marketplaces: Sustainable Consumption and Commerce For a Better World
Viswanathan, M. (Editor), Rosa, J. A. (Editor) & Cherian, J. (Editor), Jun 2010, In: Journal of Business Research. 63, 6, p. 535-656
Research output: Contribution to journal › Special issue › peer-review