Marketing the voice: Opera, film, and the case of Robert Altman

Research output: Contribution to journalReview articlepeer-review


In 2004, the Lyric Opera of Chicago celebrated two milestones: its fiftieth anniversary and the premiere of A Wedding. With music and libretto by Pulitzer Prize - winning composer William Bolcom, film director Robert Altman, and Arnold Weinstein, the opera received intense international coverage. Prepremiere articles, major features, interviews, and reviews appeared in Opera Now, Opernwelt, Opera, and Opera Quarterly. The Lyric's A Wedding dominated the August issue of Opera News, occupying the cover and several features, complete with glossy photos of the photogenic young leads dressed in luxurious wedding attire (see Figure 1).

Original languageEnglish (US)
Pages (from-to)191-224
Number of pages34
JournalTheatre Survey
Issue number2
StatePublished - 2010

ASJC Scopus subject areas

  • Visual Arts and Performing Arts


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