Marketing the Engineering Library

Research output: Contribution to journalConference articlepeer-review


Marketing is a tool of librarianship that is infrequently taught to library professionals, yet plays an important role in outreach to students, faculty, and staff. This paper shows the process that Purdue University's Engineering Library faculty utilized to develop and implement a marketing plan. As the process evolved, an inventory of current programs, an analysis of current patrons and current marketing methods, an assessment of available marketing venues, a map of marketing venues for target patron groups and a plan to supervise marketing projects were designed. Future plans include evaluating specific marketing venues for their effectiveness in reaching specific target markets.

Original languageEnglish (US)
JournalASEE Annual Conference and Exposition, Conference Proceedings
StatePublished - 2009
Externally publishedYes
Event2009 ASEE Annual Conference and Exposition - Austin, TX, United States
Duration: Jun 14 2009Jun 17 2009

ASJC Scopus subject areas

  • General Engineering


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