Marketing in a Digital World

Aric P Rindfleisch (Editor), Alan J. Malter (Editor)

Research output: Book/Report/Conference proceeding › Book

Original language	English (US)
Publisher	Emerald Group Publishing Ltd.
DOIs	https://doi.org/10.1108/S1548-6435201916
State	Published - Sep 19 2019

Name	Review of Marketing Research
Volume	16
ISSN (Print)	1548-6435

Online availability

Mobile Marketing 2.0: State of the Art and Research Agenda
Narang, U. & Shankar, V., Sep 19 2019, Marketing in a Digital World. Rindfleisch, A. & Malter, A. J. (eds.). Emerald Group Publishing Ltd., p. 97-119 23 p. (Review of Marketing Research; vol. 16).
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Transitioning to a Digital World
Malter, A. J. & Rindfleisch, A., Sep 19 2019, Marketing in a Digital World. Rindfleisch, A. & Malter, A. J. (eds.). Emerald Group Publishing Ltd., p. 1-11 11 p. (Review of Marketing Research; vol. 16).
Research output: Chapter in Book/Report/Conference proceeding › Chapter

@book{0cc793b44bdb47cdbc17fa32bc0d0af3,

title = "Marketing in a Digital World",

editor = "Rindfleisch, {Aric P} and Malter, {Alan J.}",

year = "2019",

month = sep,

day = "19",

doi = "10.1108/S1548-6435201916",

language = "English (US)",

series = "Review of Marketing Research",

publisher = "Emerald Group Publishing Ltd.",

address = "United Kingdom",

}