Marketing and the Cold War: an overview

Mark Tadajewski, Inger L. Stole

Research output: Contribution to journalReview articlepeer-review


Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.

Original languageEnglish (US)
Pages (from-to)2-16
Number of pages15
JournalJournal of Historical Research in Marketing
Issue number1
StatePublished - Feb 15 2016


  • Capitalism
  • Cold war
  • Communism
  • Conceptions of the consumer
  • Consumer research
  • Geopolitics
  • Marketing practice
  • Marketing theory
  • Resource limitations

ASJC Scopus subject areas

  • Marketing


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