Market research reports: An overlooked resource for agribusiness libraries

Research output: Contribution to journalArticlepeer-review


In today's competitive agribusiness climate, agribusiness professionals, and students perform research to develop new products for the marketplace. While traditional search tools such as AGRICOLA and CAB Abstracts are important for research, the content in those databases is mostly scientific in nature. Market research reports are an excellent resource for understanding the marketplace and for aiding researchers in new product development. This article defines and explains the purpose of market research and, by using a case study of an agribusiness course at a research university, compares the content from four market research products.

Original languageEnglish (US)
Pages (from-to)26-38
Number of pages13
JournalJournal of Agricultural and Food Information
Issue number2
StatePublished - Oct 24 2007


  • Agribusiness
  • Comparisons
  • Market research reports

ASJC Scopus subject areas

  • Food Science
  • Agronomy and Crop Science
  • Information Systems and Management


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