In a market with rapid changes in technology and customer preferences, technological obsolescence of end-of-life products poses a significant challenge to product end-of-life recovery. Remanufacturing with appropriate part upgrade can be a promising solution for overcoming obsolescence. This paper proposes a model for positioning a remanufactured product with an aim to support design for remanufacturing with part reuse and upgrade. By considering original product design, target market, and recovery economics (i.e., original design specifications, expected timing and quantity of end-of-life products, customer preferences and competing products, and expected remanufacturing cost and revenue), the model provides an estimate for appropriate selling price and specifications of a remanufactured product at which maximum recovery profit is expected. The developed model is illustrated with an example of desktop computer. Potential applications are also discussed with an emphasis on design for remanufacturing and recovery strategy planning.