Locked in by social media features? Translating clicks and comments into value

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social media platforms such as Facebook, LinkedIn, Twitter, and Snapchat have yielded huge valuations in equity markets and through acquisitions. In this study, we propose that the design features experienced by the platform users are important drivers of value in social media platforms. Also, we suggest a research design to empirically test the link between social media design feature types, the subjective value of the platform as assessed by users, and how platform features are reflected in equity value.

Original languageEnglish (US)
Title of host publicationInternetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers
EditorsHan Zhang, Jukka Heikkila, Hongxiu Li, Ming Fan, Michael J. Shaw
PublisherSpringer
Pages104-109
Number of pages6
ISBN (Print)9783319696430
DOIs
StatePublished - 2017
Event15th Annual Workshop on e-Business, WeB 2016 - Dublin, Ireland
Duration: Dec 10 2016Dec 10 2016

Publication series

NameLecture Notes in Business Information Processing
Volume296
ISSN (Print)1865-1348

Other

Other15th Annual Workshop on e-Business, WeB 2016
Country/TerritoryIreland
CityDublin
Period12/10/1612/10/16

Keywords

  • Design features
  • Social media
  • Value

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Business and International Management
  • Information Systems
  • Modeling and Simulation
  • Information Systems and Management

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