Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context

Julie A. Ruth, Frédéric F. Brunel, Cele C. Otnes

Research output: Contribution to journalArticlepeer-review

Abstract

While emotions have been shown to have significant influence on various consumer behaviors, the cognitive appraisals linked to consumption emotions have not been fully explored. This research investigates how individuals' cognitive interpretations of situations correspond to the emotions they experience in these contexts. Using analysis of variance and multiple discriminant analysis, our results show a systematic relationship between cognitive appraisals and 10 consumption emotions. The authors' findings offer theoretical insights into these consumption emotions, the appraisal/consumption emotion correspondence, basic-versus subordinate-level category differences in emotions, and mixed consumption emotions. The findings provide a practical framework for academics and practitioners interested in better understanding and managing consumption emotions.

Original languageEnglish (US)
Pages (from-to)44-58
Number of pages15
JournalJournal of the Academy of Marketing Science
Volume30
Issue number1
DOIs
StatePublished - Dec 2002

Keywords

  • Discriminant Function
  • Basic Emotion
  • Cognitive Appraisal
  • Target Emotion
  • Gifts Exchange

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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