Abstract
This essay analyzes the campaign for California Proposition 227, a 1997 ballot initiative outlawing bilingual education, in the discourse of the movement's Republican organizer Ron Unz. Unlike previous Republican campaigns which were targeted exclusively at Latina/os, Proposition 227 had to appeal to both Latina/o and Anglo voters. As a result, the campaign used argument from transcendence and identification to resolve the difficult tensions in language policy and party politics and to portray Proposition 227 as a pro-Latino and pro-assimilation initiative. Analysis of this campaign enriches our understanding of argument from transcendence and complicates scholarship on Republican campaigns targeting Latina/o voters.
Original language | English (US) |
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Pages (from-to) | 115-134 |
Number of pages | 20 |
Journal | Argumentation and Advocacy |
Volume | 45 |
Issue number | 3 |
DOIs | |
State | Published - 2009 |
Externally published | Yes |
Keywords
- Latina/os
- Proposition 227
- Republican party
- identification
- transcendence
ASJC Scopus subject areas
- Communication