@inproceedings{a99b0b44848344c89ff7b21e7b0978cf,
title = "Keep it Simple: How Visual Complexity and Preferences Impact Search Efficiency on Websites",
abstract = "We conducted an online study with 165 participants in which we tested their search efficiency and information recall. We confirm that the visual complexity of a website has a significant negative effect on search efficiency and information recall. However, the search efficiency of those who preferred simple websites was more negatively affected by highly complex websites than those who preferred high visual complexity. Our results suggest that diverse visual preferences need to be accounted for when assessing search response time and information recall in HCI experiments, testing software, or A/B tests.",
keywords = "design, information recall, search efficiency, usability, user interface, visual appeal, visual complexity",
author = "Amanda Baughan and Tal August and Naomi Yamashita and Katharina Reinecke",
note = "Publisher Copyright: {\textcopyright} 2020 ACM.; 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020 ; Conference date: 25-04-2020 Through 30-04-2020",
year = "2020",
month = apr,
day = "21",
doi = "10.1145/3313831.3376849",
language = "English (US)",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems",
address = "United States",
}