| Original language | English (US) |
|---|---|
| Pages (from-to) | 128-135 |
| Number of pages | 8 |
| Journal | Journal of Media Business Studies |
| Volume | 13 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 2 2016 |
ASJC Scopus subject areas
- Business and International Management
- Communication
- Strategy and Management