Jim: Joint influence modeling for collective search behavior

Shubhra Kanti Karmaker Santu, Yi Chang, Liangda Li, Cheng Xiang Zhai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Previous work has shown that popular trending events are important external factors which pose significant influence on user search behavior and also provided a way to computationally model this influence. However, their problem formulation was based on the strong assumption that each event poses its influence independently. This assumption is unrealistic as there are many correlated events in the real world which influence each other and thus, would pose a joint influence on the user search behavior rather than posing influence independently. In this paper, we study this novel problem of Modeling the Joint Influences posed by multiple correlated events on user search behavior. We propose a Joint Influence Model based on the Multivariate Hawkes Process which captures the inter-dependency among multiple events in terms of their influence upon user search behavior. We evaluate the proposed Joint Influence Model using two months query-log data from https://search.yahoo.com/. Experimental results show that the model can indeed capture the temporal dynamics of the joint influence over time and also achieves superior performance over different baseline methods when applied to solve various interesting prediction problems as well as real-word application scenarios, e.g., query auto-completion.

Original languageEnglish (US)
Title of host publicationCIKM 2018 - Proceedings of the 27th ACM International Conference on Information and Knowledge Management
EditorsNorman Paton, Selcuk Candan, Haixun Wang, James Allan, Rakesh Agrawal, Alexandros Labrinidis, Alfredo Cuzzocrea, Mohammed Zaki, Divesh Srivastava, Andrei Broder, Assaf Schuster
PublisherAssociation for Computing Machinery
Pages637-646
Number of pages10
ISBN (Electronic)9781450360142
DOIs
StatePublished - Oct 17 2018
Event27th ACM International Conference on Information and Knowledge Management, CIKM 2018 - Torino, Italy
Duration: Oct 22 2018Oct 26 2018

Publication series

NameInternational Conference on Information and Knowledge Management, Proceedings

Other

Other27th ACM International Conference on Information and Knowledge Management, CIKM 2018
Country/TerritoryItaly
CityTorino
Period10/22/1810/26/18

Keywords

  • Influential Event Identification
  • Joint Influence Model
  • Multivariate Hawkes Process
  • Query Log Analysis
  • User Search Behavior

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business, Management and Accounting(all)

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