Jack of all trades, master of ... Some? Multitasking in digital consumers

Sydney Chinchanachokchai, Brittany R.L. Duff

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Digital Consumption
PublisherTaylor and Francis
Pages367-377
Number of pages11
ISBN (Electronic)9780203105306
ISBN (Print)9780415679923
StatePublished - May 7 2013
Externally publishedYes

Keywords

  • Concurrent
  • Multitasking
  • Sequential

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)
  • Arts and Humanities(all)

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