It's not just what you think, it's also how you think: Prejudice as biased information processing

Patrick T. Vargas, Denise Sekaquaptewa, William von Hippel

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDiversity in Advertising
Subtitle of host publicationBroadening the Scope of Research Directions
PublisherPsychology Press Taylor & Francis Group
Number of pages27
ISBN (Print)9781410610072
StatePublished - Feb 22 2004

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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