Original language | English (US) |
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Title of host publication | Diversity in Advertising |
Subtitle of host publication | Broadening the Scope of Research Directions |
Publisher | Psychology Press Taylor & Francis Group |
Pages | 93-119 |
Number of pages | 27 |
ISBN (Print) | 9781410610072 |
DOIs | |
State | Published - Feb 22 2004 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting