It’s not all about money: the role of identity in perceived fairness of targeted promotions

Keyphrases

• Buyer-seller Relationships 12%
• Buyers 12%
• Damage Potential 12%
• Design Methodology 12%
• Different Bases 12%
• Dynamic Pricing 12%
• Fairness Perceptions 12%
• Identity Identity 12%
• Perceived Fairness 100%
• Perceived Value 37%
• Personal Identity 12%
• Price Fairness 12%
• Relational Identity 50%
• Relative Effect 12%
• Scenario Approach 12%
• Seller 25%
• Targeted Promotion 100%

Psychology

• Identity 100%