It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Jan Slater, Carla Lloyd

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages191-210
Number of pages20
ISBN (Print)1410610004, 9781410610003
DOIs
StatePublished - Feb 9 2004
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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