Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages

Michelle R. Nelson, Alexandra M. Vilela

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationGender, Culture, and Consumer Behavior
PublisherTaylor and Francis
Pages111-138
Number of pages28
ISBN (Print)9780203127575
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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