Original language | English (US) |
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Title of host publication | Gender, Culture, and Consumer Behavior |
Publisher | Taylor and Francis |
Pages | 111-138 |
Number of pages | 28 |
ISBN (Print) | 9780203127575 |
DOIs | |
State | Published - Jan 1 2012 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting