Involving mind, body, and friends: Management that engenders creativity

José Antonio Rosa, William J Qualls, Carlos Fuentes

Research output: Contribution to journalArticlepeer-review


Based on the careful observation and interviews of employees at three companies, and supplemented by cases from the popular business press, a discovery approach is used to derive four management principles that engender creativity and innovation in organizations: (1) manage organizations so that their knowledge base is more diverse than what would occur naturally; (2) encourage employees to embrace a collaborative and non-complacent attitude towards work and the organization; (3) make it possible for organization members to engage in the quick testing of ideas and solutions as they emerge; (4) reward employee and supervisor behaviors that support these principles and punish resistance to their implementation. The principles work in companies even if creativity and innovation are not stated organizational objectives, and do not require large investments or disruptions to work processes to yield valuable results.

Original languageEnglish (US)
Pages (from-to)631-639
Number of pages9
JournalJournal of Business Research
Issue number6
StatePublished - Jun 2008


  • Creativity
  • Idea testing
  • Innovation
  • Knowledge management

ASJC Scopus subject areas

  • Marketing


Dive into the research topics of 'Involving mind, body, and friends: Management that engenders creativity'. Together they form a unique fingerprint.

Cite this