Investigating the suitability of online eye tracking for psychological research: Evidence from comparisons with in-person data using emotion–attention interaction tasks

The future is bound to bring rapid methodological changes to psychological research. One such promising candidate is the use of webcam-based eye tracking. Earlier research investigating the quality of online eye-tracking data has found increased spatial and temporal error compared to infrared recordings. Our studies expand on this work by investigating how this spatial error impacts researchers’ abilities to study psychological phenomena. We carried out two studies involving emotion–attention interaction tasks, using four participant samples. In each study, one sample involved typical in-person collection of infrared eye-tracking data, and the other involved online collection of webcam-based data. We had two main findings: First, we found that the online data replicated seven of eight in-person results, although the effect sizes were just 52% [42%, 62%] the size of those seen in-person. Second, explaining the lack of replication in one result, we show how online eye tracking is biased toward recording more gaze points near the center of participants’ screen, which can interfere with comparisons if left unchecked. Overall, our results suggest that well-powered online eye-tracking research is highly feasible, although researchers must exercise caution, collecting more participants and potentially adjusting their stimulus designs or analytic procedures.