Introduction to the special section on subsistence marketplaces

Madhubalan Viswanathan, Ronika Chakrabarti, Paul Ingenbleek, Srinivas Venugopal

Research output: Contribution to journalArticlepeer-review


We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.

Original languageEnglish (US)
Pages (from-to)3-7
Number of pages5
JournalJournal of Consumer Affairs
Issue number1
StatePublished - Mar 2021


  • low-income consumers
  • subsistence consumers
  • subsistence marketplaces

ASJC Scopus subject areas

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)


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