| Original language | English (US) |
|---|---|
| Pages (from-to) | 435-438 |
| Number of pages | 4 |
| Journal | Journal of Marketing Management |
| Volume | 30 |
| Issue number | 5-6 |
| DOIs | |
| State | Published - May 2014 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing
Introduction to a special section on subsistence marketplaces: Moving bottom-up from marketplace insights to managerial implications
Srinivas Sridharan, Madhu Viswanathan, Raymond Benton, Cliff Shultz
Research output: Contribution to journal › Editorial › peer-review