Introduction

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English (US)
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Publisher	Yale University Press
Pages	xxiv-xxv
ISBN (Electronic)	9781035302727
ISBN (Print)	9781035302710
DOIs	https://doi.org/10.4337/9781035302727
State	Published - Jan 1 2024

ASJC Scopus subject areas

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title = "Introduction",

author = "Belk, \{Russell W.\} and Cele Otnes",

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AU - Belk, Russell W.

AU - Otnes, Cele

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BT - Handbook of Qualitative Research Methods in Marketing

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