J. Langford, Deana C McDonagh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFocus groups
Subtitle of host publicationSupporting effective product development
EditorsJ. Langford, Deana McDonagh
Place of PublicationNew York
PublisherTaylor and Francis
Publication statusPublished - Nov 14 2002

Cite this

Langford, J., & McDonagh, D. C. (2002). Introduction. In J. Langford, & D. McDonagh (Eds.), Focus groups: Supporting effective product development (pp. 1-18). New York: Taylor and Francis.