Interracial attraction among college men: The influence of ideologies, familiarity, and similarity

The current study integrated constructs from the fields of relationship science (i.e., similarity and familiarity) and intergroup research (i.e., racial ideologies, particularly color-blind racial ideology and multiculturalism) to explore interracial romantic attraction. Using a person-perception design, 124 Black (n = 62) and White (n =62) heterosexual college men indicated their romantic attraction to the dating profiles of three Black and three White women. Results from analyses consistent with a linear mixed-model approach supported most of the hypotheses, including participants in general were more attracted to women of the same race and that greater endorsement of multicultural ideological beliefs was associated with increased interracial attraction. For White men, greater endorsement of color-blind racial ideology was predictive of a decrease in interracial romantic attraction as hypothesized. Contrary to the hypotheses, increased interracial contact for Black men was associated with an increase in same race attraction. Results are discussed in the context of existing literature, and important next steps are also discussed.