International business standards: The competitive imperative

Vernon R. Loucks Jr, Gretchen A. Winter

Research output: Contribution to journalArticlepeer-review


The global marketplace is a reality, and standards for business behavior should be as well. Isolated laws and sanctions do not allow for a level playing field. We believe that adoption of international business standards would provide a better and truly competitive business environment. Unifying the efforts of multinational businesses would intensify the potential impact and hopefully reduce the need for government mandates.
Original languageEnglish (US)
Pages (from-to)239-248
Number of pages10
JournalThunderbird International Business Review
Issue number3
StatePublished - May 1 1999
Externally publishedYes


  • International business enterprises
  • Globalization
  • Standards
  • Competition
  • Reasoning (Logic)

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