Abstract
The global marketplace is a reality, and standards for business behavior should be as well. Isolated laws and sanctions do not allow for a level playing field. We believe that adoption of international business standards would provide a better and truly competitive business environment. Unifying the efforts of multinational businesses would intensify the potential impact and hopefully reduce the need for government mandates.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 239-248 |
| Number of pages | 10 |
| Journal | Thunderbird International Business Review |
| Volume | 41 |
| Issue number | 3 |
| DOIs | |
| State | Published - May 1 1999 |
| Externally published | Yes |
Keywords
- International business enterprises
- Globalization
- Standards
- Competition
- Reasoning (Logic)